Authentic Content
Marketing for Your Brand

Writing your own content is hard. Even if writing comes naturally to you, it’s difficult to make it consistent, visible, and tied to real business outcomes.

Define Your Narrative

Executive Thought Leadership Content

Leaders carry a wealth of insight, but most of it never gets translated into something others can see, understand, or act on.

The thinking is there, the experience is there, but the narrative isn’t clear or easy to engage with.

This is the content gap where we work and thrive. When told well, your story can attract aligned clients, create pipeline momentum, and reinforce credibility at every angle.

We help leaders turn lived experience into a clear, defensible point of view. One that builds trust, earns attention, and positions you as the obvious choice.

It’s not about publishing more content, it’s about making your value clear to the people you want to work with.

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Content Marketing Agency

The word “content” is used to describe a lot of things. So what does “content marketing” actually mean?

To us, it means creating content with impact. Content that’s consistent, intentional, and built to support business growth.

We help you show up in the right places- with the right message to drive real engagement and opportunity.

Everything we create is optimized for accessibility and search (SEO/AEO/GEO), so your content isn’t just published, it’s findable, usable, and continues to create value over time.

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Content Marketing Services

Content should do more than fill space. It should support how your business generates demand.

Through a variety of content marketing services, our team builds visibility, reinforces credibility, and drives meaningful results.

Digital Authority Management

Search and AI tools are evolving to prioritize content created by credible sources. We enhance your digital authority through speaking opportunities, media, and strategic content distribution.

Social Media Content

It’s hard to know what to say on social media, and say it consistently. We help you create content that builds recognition, strengthens your presence, and gives people a reason to engage.

Personal Branding Content

How people understand you when you’re not in the room shapes the opportunities that come your way. Our personal branding content makes your perspective recognizable and credible.

SEO Strategy & Reporting

Content is only as good as it is discoverable. Everything we create is optimized for search engines and AI tools to ensure your content is surfaced, cited, and referenced in moments that matter.

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Content Marketing
in Action

Get the gossip! Find out what people really think about Conan & Co.

“Turning over a book to an editor is daunting—will they understand your voice, your message, your intent? That’s how I felt handing Building Board Champions to Lauren Witte. But what began as anxiety quickly became a valuable part of the publishing process. Lauren grasped my tone, framework, and even my quirky vocabulary. Beyond fixing grammar, she helped me be clearer, sharper, and more current—especially important in the nonprofit space, where this book will land. The experience was so positive, I’ve already started on my next project.”

Julia Patrick

American Nonprofit Academy, CEO and Founder

“It has been fantastic to work with Lauren and the crew! It used to be such a pain for us to complete that aspect of web design and branding projects. However, Lauren and crew have totally changed the game with our marketing strategy and copy writing. We are moving a lot faster now and see a massive jump in ROI! I can't recommend them enough!”

ANEBI AGBO

Eikon Labs

“Working with Lauren is AMAZING! It was easy and felt natural having Lauren join our team. She has an amazing craft and skill when it comes to content strategy and creation in addition to a some adhoc account managing, project managing, social management, etc. We are huge fans of Lauren and look forward to continuing great work with her.”

DERRICK CASTRO

Overlap

“Working with Lauren is an absolute delight. She's able to take my half-sentence ideas and craft a clear, concise message that connects with my target audience. She makes the entire process enjoyable because she's able to clear roadblocks and navigate shifting storylines with the bonus of being witty along the way.”

Alexandra Gudmundsson

Little Taller, Founding Member

“Lauren implemented a marketing strategy for me that increased my engagement (over 100% in some instances) and quickly picked up knowledge about relevant topics in a very niche industry. She has a consistent strategy and unique topic ideas for content. She quickly picked up my voice and was able to create content that even my closest colleagues couldn't tell wasn't written by me.”

Christina Morse

LLC, Owner

“My experience with Lauren and the Conan & Co Team was fantastic. They provided an objective view into my business, and gave immediate guidance & recommendations. We swiftly put the improvements into action, and I am very grateful for the new trajectory of my business. Lauren has a strong understanding of brand storytelling, and also helps executives craft their unique message. Business is all about relationships, especially in my industry, and it is both helpful and encouraging to have this brand partnership with Conan & Co. Thank you for the targeted advice and for collaborating on the implementation. I've noticed significant results, and have walked away with a polished brand voice, content schedule, and digital strategy.”

Authentic Content
Marketing for Your Brand

Executive Thought Leadership Content

Content Marketing Agency