Nonprofit Content Marketing

Content Marketing For Nonprofits

The nonprofit industry in the United States has grown steadily since the early 2000s, with sector employment increasing 33% since 2008 (compared to just 9% in for-profit).

The heroes behind these incredible organizations powering community resources and critical services are often overworked and underpaid. They’re driven by their passion for the mission.

And when it comes to nonprofit marketing, the challenges are numerous. Leaders wear too many hats while strategy slips out of focus. You need a trusted content partner to tell your incredible story and reach the communities that desperately need you.

Through years of experience assisting nonprofits, the team at Conan & Co Content Marketing has learned the importance of gaining a deep–like middle of the ocean deep–understanding of your organization and your clientele.

How we tell your story will affects the level of impact you have on those you serve, and that gravity is not lost on us.

Through a detailed content strategy and content calendars reflecting various initiatives, we will ensure all content is created to support larger organizational goals.

Google Ad

Grants for Nonprofits

 

Did you know? Google Ad Grants offers up to $10,000 in free search advertising to qualifying nonprofits! We can help you take advantage of this incredible marketing benefit.

We can take you step-by-step through the process to apply for Google Ad Grants and help you build and manage meaningful campaigns to support critical initiatives like fundraising, volunteer recruitment, and more.

Social Media Marketing

for Nonprofits

 

Social media marketing for nonprofits is one of the most accessible avenues for reaching your clientele, best used for volunteer and community outreach and promoting fundraising efforts.

Conan & Co’s nonprofit social media team will work with you to understand what content should be prioritized for social media and on which channels, organize content calendars to make sure you’re promoting events and initiatives effectively, and ultimately deliver the social media presence you’ve been envisioning.

Email Marketing

for Nonprofits

 

Email marketing remains one of the most reliable ways for nonprofits to reach and engage their audiences. To be effective in these endeavors hinges on having compelling copywriting that resonates with your values and mission.

The expert writing team at Conan & Co crafts email messaging to inspire action and foster a sense of community to increase support for your cause. Thoughtfully written emails can transform passive readers into active participants–whether that’s increasing donations, promoting volunteer opportunities, or spreading awareness.

Nonprofit Marketing

with Conan & Co Content

The goals of nonprofit marketing center around critical activities like fundraising, volunteer recruitment, corporate partnerships, and board and community engagement. Meaningfully resonating with all of these demographics is extremely challenging, and takes careful thought and strategic planning.

The key is knowing how and when to engage each stakeholder group. Through social media, email marketing, and consistent educational content, you can deliver powerful calls to action to segmented audiences at exactly the right time for maximum impact.

Contact the team at Conan & Co Content Marketing today to start telling your story the way it was meant to be told.

Content Marketing Testimonials

Discover what our clients have to say about the impactful content we create for them at Conan & Co.

Turning over a book to an editor is daunting—will they understand your voice, your message, your intent? That’s how I felt handing Building Board Champions to Lauren Witte. But what began as anxiety quickly became a valuable part of the publishing process. Lauren grasped my tone, framework, and even my quirky vocabulary. Beyond fixing grammar, she helped me be clearer, sharper, and more current—especially important in the nonprofit space, where this book will land. The experience was so positive, I’ve already started on my next project.

 

Julia Patrick
American Nonprofit Academy, CEO and Founder
It has been fantastic to work with Lauren and the crew! It used to be such a pain for us to complete that aspect of web design and branding projects. However, Lauren and crew have totally changed the game with our marketing strategy and copy writing. We are moving a lot faster now and see a massive jump in ROI! I can’t recommend them enough!

 

ANEBI AGBO
Eikon Labs
“Working with Lauren is AMAZING! It was easy and felt natural having Lauren join our team. She has an amazing craft and skill when it comes to content strategy and creation in addition to a some adhoc account managing, project managing, social management, etc. We are huge fans of Lauren and look forward to continuing great work with her.”

 

DERRICK CASTRO
Overlap
“Working with Lauren is an absolute delight. She’s able to take my half-sentence ideas and craft a clear, concise message that connects with my target audience. She makes the entire process enjoyable because she’s able to clear roadblocks and navigate shifting storylines with the bonus of being witty along the way.”

 

Alexandra Gudmundsson
Little Taller, Founding Member
“Lauren implemented a marketing strategy for me that increased my engagement (over 100% in some instances) and quickly picked up knowledge about relevant topics in a very niche industry. She has a consistent strategy and unique topic ideas for content. She quickly picked up my voice and was able to create content that even my closest colleagues couldn’t tell wasn’t written by me.”

 

Christina Morse
LLC, Owner